Create the proposals funders want to see

Donors love giving to 'high impact non-profits' that are making a difference and can prove it*.

I can help you demonstrate your impact to potential funders. I know the questions that funders ask and how to answer them. 



This is an online coaching program specifically designed for the senior leaders (CEOs, Board Chairs, Campaign Directors) of small and medium-sized non-profits. 

My top piece of advice to any non-profit leader is this: In major gifts fundraising, your strategy for your nonprofit, your skills as an advocate and your ability to build relationships with funders matter more than anything else in the early stages. In fact, you don't need to employ a fundraiser in the first instance.

My Major Gifts Bootcamp will give you everything you need to get started on major gifts using your existing talents and resources. 

Contact me to express your interest. 



My proposal feedback service gives you quick access to expert feedback when you need it the most. Funders (or their advisors) ask initial questions looking for green and red flags when they first review your proposal. I will conduct the same type of review and provide verbal feedback during a recorded video or audio call. 

Contact me to book a feedback session. 

"Thank you for the feedback and advice, Sam. The meeting went well, and I think we have two clear funding opportunities to follow up" National Campaign Director, 2017**



I offer a communications audit that looks through the eyes of a funder exploring your website and other relevant communications. I apply a thorough 'due diligence' process, asking the questions that funders (or their advisors) ask themselves when they come across your organisation and consider it as a prospect for funding. I present my findings in a report with recommendations on practical actions to enhance your pitch and increase your chances of being shortlisted. Clients use this information to inform their strategic planning and fundraising development activities.

"I have just finished reading through your report – once I started, I had to finish it in one go as it was fascinating and so rich in its content and recommendations. It has provided me with much more than I expected and very succinctly formulated strategic options and questions that I had grappled with but not quite been able to articulate myself. It will be a very useful document in particular in my current situation, so thank you for the significant effort you have clearly put into this" Charity CEO, 2015**

Contact me to discuss next steps.



Your team will leave my masterclass with a unique insight into how funders are likely to assess your strategies and capabilities. I share all the due diligence questions that sophisticated funders typically ask and we explore how you can best answer them up front in your fundraising communications. Akin to job interview preparation, my masterclass will significantly increase your chances of surviving funder interrogations of your funding proposals. 

"I appreciate the effort and experience that has gone into putting this together" Major Gifts Manager, 2015**

"Just a quick note to say thanks for the workshop today. As I am sure you picked up, the attendees really appreciated your depth of knowledge and got a lot out of it. Well done!" Non-profit CEO, 2014**

Contact me to find out more.

** References available on request


* In case you are wondering what funders mean by the phrase "high impact non-profit," this diagram nicely sums it up...

The higher impact non-profitThe non-profits making the greatest impact are all pretty good at:

- Working with government and advocating for policy change

- Harnessing market forces and seeing business as a potential powerful partner

- Converting individual supporters into evangelists for their cause

- Building and nurturing networks with other non-profits

- Adapting to the changing environment

- Sharing leadership and empowering others to be forces for good

- Attracting and retaining great people

- Finding sustainable sources of funding

- Investing in their infrastructure and capacity

- Measuring and reporting on their impact

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